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CF by Elaine de Lara

 a street-glam style guide for the modern woman.

Relaunch

Relaunch

Relaunch day. This release means a lot - as I've taken a few Ls and had setbacks during the process. I even questioned my own creative abilities at times, and rebranding took some soul searching.  But now the site is back and badder than ever 🖤

I wanted a look and location for the promotional images to be signature to me. I went with fur & sneakers - classic and cool, perfect for an on-the-go lifestyle. (Did you know you can now shop these complete head-to-toe looks? See widget below to shop now!)

As an east bay girl, what better place to shoot than the iconic Fox Theater in Oakland? the architecture and marquee are as Joanne the Scammer would put it: "Truly Iconic" haha. 

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Thanks to everyone for the support. I started this blog in 2013 and over these 4 years the amount of love and interest in this little passion project is overwhelming. So shout out to all my day ones that are still here! 

Special thank you to photographer, Ping Luu for being amazing and shooting all the imagery for this launch. Check her out here

CF Relaunch Party | 29th Birthday

CF Relaunch Party | 29th Birthday

29 and Fine

29 and Fine